When is PPC the Right Tool, and When is it a Crutch? White Paper By: Jason Dodge, CMO, SilverXis 1. Executive Summary Pay-per-click (PPC) advertising is a crucial digital marketing strategy that offers businesses immediate traffic, precise audience targeting, and scalability. However, when misused, PPC can become a costly crutch, masking deeper marketing inefficiencies. This […]
How Worried Should You Be That AI May Affect Your Cybersecurity? White Paper By: Ryan Long, BO / DE, SilverXis About Author Ryan is a cybersecurity expert with deep expertise in AI-driven security and risk management. He has helped businesses defend against complex threats, working with leading enterprises to implement advanced security frameworks. His work […]
Where to Start with AI and Machine Learning: Industry-Specific Considerations By Christopher Di Maio White Paper By: Christopher Di Maio, Sr. BDM, SilverXis About author Christopher Di Maio is a Senior Business Development Manager at SilverXis Inc., where he focuses on software solutions, AI, machine learning, cloud technologies, and cybersecurity. He works closely with clients […]
AI Deep Seek: Understanding the Concerns and implications White Paper By: Jeanie 1. Executive Summary AI Deep Seek is an advanced artificial intelligence system that processes vast amounts of data with speed and precision, driving insights across industries like cybersecurity, healthcare, and finance. While its capabilities enhance decision-making and automation, it also raises critical concerns, […]
Digital Marketing vs. SEO: Understanding the Differences and How Each Creates a Competitive Advantage White Paper By: Charles Jones, COO, SilverXis 1. Introduction The digital landscape is rapidly evolving, making it imperative for businesses to adopt strategies that ensure maximum visibility and engagement. Digital Marketing and SEO, though often used interchangeably, serve different yet complementary […]
The Top Five High-Priority Technology Concerns You Should Address in 2025 White Paper By: Ryan Long, BDM, SME, SilverXis As we enter 2025, organizations face pressing challenges that demand immediate attention. This paper explores the five most high-priority technology concerns that companies must address: Cybersecurity and Ransomware Prevention, Artificial Intelligence (AI) and Automation Integration, Cloud […]