10 Principles of Good Website Design
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10 Principles Of Good Website Design In 2024

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January 23, 2024
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10 Principles of Good Website Design
Table of Contents

Introduction

Based on a report published by Forbes, the current estimate suggests that there exist approximately 1.13 billion websites on the internet. This has led to a multitude of options that a user may consider. We live in an era characterized by the vast proliferation of online content, comparable to an expansive oceanic extent. The abundance of information available in today’s society has rendered the task of retaining customers more challenging than ever before.

In the current corporate landscape, the virtual presence of a company or organization, primarily manifested through its website, plays a defining role. The success of numerous organizations heavily relies on the conversion of leads, which is significantly influenced by the number of visits to their websites. The utilization of digital marketing can facilitate the generation of website traffic. However, to effectively keep clients and encourage their prolonged engagement on the website, it is important to acquire knowledge regarding fundamental design concepts.

This blog article will focus on the design concepts necessary for creating a successful website in the current digital era, characterized by intense competition.

1. Utilization of Color Psychology Concepts

The field of color psychology holds significant relevance in the domains of marketing and branding. All business collaterals, including websites, must adhere to a specific color scheme to effectively convey the brand’s identity.

Geographical Perception of Colors

How Psychology of Colors Work in Marketing?

2. Clean and Readable Layout

Given the growing emphasis on developing websites with a user-centric orientation, it is advisable to ensure that the layout is characterized by a clean and uncluttered design. When a website contains an excessive amount of text, graphics, and other visual features, consumers will probably become disengaged and seek alternate options. In the subsequent section of this post, we will go deeper into an in-depth review of important factors to be taken into account, including but not limited to optimized photos, adequate white space, pertinent hero images, and illustrations. 

An organized and well-structured design contributes to the improvement of user experience and prolongs user engagement duration on the website.

3. Brand Voicing

A brand’s identity is communicated by many visual elements such as color, font, typography, logo, content tone, and other related components. Considering the specific characteristics of your organization and the industry in which it operates, it is advisable to carefully select and address each piece individually to get a harmonious and cohesive outcome. The absence of a brand voice renders it unfeasible for a website to uphold consistency. The lack of uniformity negatively impacts the user experience, which in turn contributes to the failure of the website.

4. Goal Determination

A website hosted on the internet might encompass a multitude of objectives. One possible scenario involves a need to only exhibit one’s virtual presence. In an alternative situation, it is essential to implement a social media or other platform-based campaign. You may want individuals to engage in educational pursuits using your online platform. Alternatively, if you intend to commercialize your product, it would be necessary to transform it into an e-commerce website. 

In all instances, it is necessary to establish one’s objective in advance. By establishing a clear and specific goal, the operational capabilities of the website may be configured effortlessly.

5. Mobile First Approach

Now websites are required to be designed more with a mobile-centric approach. Data have shown an unprecedented shift where more number of visitors are coming through mobile devices. Therefore, responsiveness must be given a top priority during the process of prototyping. A mobile-friendly website is less likely to be ignored and has more potential to retain the visitor.

6. Easy-To-Navigate

In addition to the homepage, the many pages inside a website also contribute significantly to its overall performance. Hence, it is imperative to ensure that the website possesses a user-friendly navigation system. The navigation bar holds significant importance as it is a crucial component located within the header section. The text should possess qualities that facilitate ease of comprehension, clear differentiation, and convenient availability. The primary objective of this approach is to facilitate efficient information retrieval for users, minimizing the time required to locate desired content.

7. SEO-Friendly Website

Most of the time, SEO and design do not go hand-in-hand, as aestheticism requires far more complex approaches while SEO is inclined towards simplification. As a result, a blend is to be made between the two requirements to attain optimum results. How do you create an SEO-friendly website? The question is to be solved at the time of designing the website.

8. Story-Telling Structure

Content dominates the marketing industry. Every website is evaluated and perceived with the assistance of suitable content, targeted keywords, appropriate tone, and proper structure. It is recommended, nevertheless, to utilize the story-telling method when introducing your organization, essential services, clients, and other offerings on your website. The utilization of this symphony increases the likelihood that a user will interact with your website.

9. White Space

A well-designed website effectively utilizes white space. It facilitates comprehension and enhances users’ ability to comprehend the information. Additionally, separating different design components with white space is a good idea. The implementation of white space adheres to the design principle of simplifying matters for the user. In summary, the integration of white space into the website design process can yield a proficiently crafted, mobile-responsive website that consumers perceive as visually appealing and intuitively navigable.

10. Irresistible Call-to-Actions (CTAs)

One of the key ideas underlying efficient website design involves the utilization of clear and succinct calls to action to direct users toward desired actions. The establishment of a positive user experience and the attainment of corporate objectives are contingent upon this aspect. To accomplish this objective, product designers ought to take into account the cognitive load and mental models of their prospective clients and integrate calls to action at crucial sections where users are highly inclined to engage with the website.

Conclusion

In summary, the significance of website design in determining the success of a website cannot be underestimated. The 10 principles expounded on in this blog article serve as fundamental guidelines for attaining commendable design. 

Website designers may create websites that are both useful and entertaining for consumers by taking into account many criteria such as simplicity, visual appeal, user-friendliness, and consistency. Maintaining a receptive attitude towards novel design concepts and consistently enhancing preexisting designs is of utmost importance, given the significant influence that websites may exert on businesses or organizations.

By adhering to these guidelines, it is feasible to develop a website that distinguishes itself and offers a favorable user experience. Get in touch with our experienced designers who will help you lead in your industry through appealing designs.

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