How can Enterprise’s mobile app help business growth?

In the most recent few years, people all over the world have been using mobile applications more frequently and preferring them over visiting web pages. There is not just one explanation for this situation. In this blog post, we will go over the benefits of using mobile applications as well as the most recent statistics regarding their adoption.

What is an Enterprise Mobile Application?

An enterprise mobile application development is a dedicated app to one’s own company. It acts as an integration of all the departments of business, such as; marketing, management, sales, finance, manufacturing, inventory, etc. On the other hand, it also opens a portal to communicate with the end user.

Brief Introduction of Mobile Application Development

In the year 1979, Electronic commerce was first developed by Michael Aldrich. (he is also considered the founder or inventor of eCommerce). This was accomplished by establishing a connection between a computer that processes transactions and a TV that had been modified using a telephone connection. This was done in order to ensure the safety of the data communication. Since then, it has taken approximately two and a half decades to get people to become dependent on platforms of this kind. In the middle of all of this activity, mobile applications started to mature and carve out a place for themselves in the global marketplace of business.

The very first mobile application, known as the “Snake Game,” was developed in 1997 for the Nokia 6110. However, the proliferation of mobile applications did not truly take off until 2007, when Apple released the first iPhone. If a company does not have a smartphone application, it is currently impossible for them to consider themselves to be leaders in their industry.

Advantages of Mobile Application

1. Perpetual Branding

In a world where content is floating like drops on the ocean, ‘to notice’ and ‘be noticed’ is not a child’s game. Exclusivity is the first and foremost aspect in order to attain recognition. On the other hand, the next important thing that plays a major role in gaining recognition is your constant presence. People tend to browse many websites on a daily basis.

Nevertheless, they can hardly recall the name of that portal, unless the UI and UX are highly exclusive. In the case of a mobile application, once it is downloaded and installed from the play store or apple store, it becomes part of the user’s daily mobile activity. He or she will encounter the logo of the company continuously, and through this act, the branding process will be perpetual. Click to know the Mobile App Development Agency and get your perpetual branding done strategically.

2. Easily accessible to users

Nowadays, faster service is a major factor in determining whether or not a customer will remain loyal to a company. Regardless of how quality-conscious a person is, the multitude of accessible choices has a tendency to influence where they place their allegiance. A mobile application gives your consumer the ability to maintain their commitment to you in these kinds of situations. The clickability of applications has been greatly improved.

3. Access to users’ data 

Mobile applications provide the ability to collect info from their users. This allows you to quickly gain an understanding of the user’s preferences and tastes. On the basis of this information, the algorithm encourages him to purchase your product or service.

4. Communication

Communication is much more straightforward within mobile applications as opposed to websites. For communication to progress further on websites, a third entity, or intermediary, is required. While it is possible to have direct communication through apps. Because of this, it is easier for both parties to communicate their thoughts in a reliable, enjoyable, and timely manner.

The market has become absolutely customer-centric. Therefore, in order to serve the customers optimum needs, you can contact us to Hire our mobile app developers in the USA.

5. E-commerce benefits

Shopping can be done much more quickly and easily on mobile applications than on websites. People are gravitating toward shopping through applications because it allows them to save their information and eliminates the need to repeatedly register in and provide the same information.

Also Read: 99+ Thrilling Web Design and Development Statistics to Be Aware of in 2024.

Classification of Enterprise Mobile Applications

1. First Level

The primary level mobile application is dedicated to catering to the needs of employees, working within a specific department, with an objectified goal. The fundamental aim is to smooth the workflow and communication. Slack and Microsoft Teams are two prominent examples of mobile applications at the primary level.

2. Second Level

After all of the employees on a particular team have been integrated into their new roles, the next stage is to gulf the communication gap that exists between the various departments. There are certain departments within an organization, such as sales and marketing, that are required to work together as part of a cooperative effort. In situations like these, the communication is carried out via mobile applications that are used within the organization on a departmental level. For a better comprehension, we can examine two popular customer relationship management systems, namely Salesforce CRM and HubSpot CRM.

3. Third Level

The third level of the enterprise mobile application is devoted to the integration of all of the departments and staff categories that are currently present within the company. All of the employees, managers across the company’s departments, and executives can be integrated into a single system and kept track of with the help of this software. Zoho Inventory is a well-known mobile application that operates at the enterprise level and is quite popular among business proprietors.

Questions to be asked to yourself prior to the enterprise mobile application development

1. What problem is going to be solved through this application? 

Enterprise mobile application undoubtedly provides easier integration and elimination of paperwork. However, it is worth significant that the role be decided earlier. If the application is not solving any problem, and is just developed for the sake of branding, then the investment on its development will go into bad debt, thus resulting in a significant loss. Hence, a thorough research is to be conducted before incorporating such apps.

2. What security issues can arise once your employee has the access?

There is no doubt that the mobile application will be used on the individual smartphones owned by each member of your staff. And if this is not the case, separate budgeting will need to be done in order to supply all of the employees with smartphones owned by the business, which is again not feasible. However, having simple access to the business’s smartphone application will present a significant challenge to the integrity of one’s privacy. It is for this reason that it would be prudent to filter the accessibility through other elements, such as the employer’s job details or any other unique number that is integrated with the employee and the business.

3. Is your application workable in the long run?

There are many platforms and IT Services companies that can provide enterprise mobile applications. However, it would not be wise to get it developed without forecasting the future technological advancements and organization’s needs. For this, a proper consultation demands to be done with highly professional IT service providers, so that the application works for a long-run without breakdown.

4. Who will administer the application?

Mere signing the contract with the IT professionals and getting the application developed do not culminate the responsibility of the company. Once the application is designed and ready to be used, there needs to be proper training for handling the backend of the application. The control panel cannot be handed over the IT Service Providers, so as to prevent the privacy breach.

Some rare statistics on mobile applications and its usage

1. According to a report presented by eMarketer, the gulf between mobile application usage and mobile browser usage is stretching rapidly. An average adult spends 4 hours on a mobile phone and out of that 88% of the time is spent using the mobile application.

2. In accordance with the reports published by Statista, there are around 2.89 million mobile applications on google play, while 4.75 million on the apple app store, as of 2021.

3.  Tech Jury in its report says that, on an average, a mobile user has 80 apps installed on his phone.

4.  Statista predicts that the mobile application business will touch $950 billion turnover by the end of 2023.

5.  An interesting, as well as concerning prediction by ‘Think Storage Now’ is that the bounce rate of users will be 3 seconds. If the mobile app consumes more load time then 70% of the users will abandon it.

Conclusion

You can get in touch with our mobile app development consulting company in the United States if you want to establish an online presence for your business, substantially boost your profits while driving traffic to your site, and take the lead in the market segment that you specialize in. All of these goals can be accomplished at the same time. We develop mobile applications that are responsive and ensure that they contribute to the growth of your company.